Fast Loading To Reduce Page Bounce
With so many options at your customer's fingertips, today's online buyers do not choose to suffer through slow loading websites. If your landing page does not appear lightning-fast, you drastically reduce the opportunity to convert those lookers into new buying customers. Search engines like Google use page load time in algorithms that determine search engine rankings, meaning they're more likely to guide shoppers to sites that load quickly. Beyond the rankings, optimising your page load time lets your potential target customers get where they're going faster with less frustration.